Does it really work?

Actually, 'work' is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to have the greatest ROI compared to any other marketing tool. To put this into perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogues.

Why email marketing works

• It's cost effective - While the cost of actually designing your email can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a 2 pence per recipient.
• It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It's relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• It's completely measurable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Be kept in the loop

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